ishSmileBook your smile

Whitening product guidance in London

Teeth whitening.
More you.

For the spontaneous laughs. The photos you step into. The moments you want to feel a little more like yourself.

London appointments at Brick Lane and Belsize Road. Our £125 offer is a visit of around 30 minutes. You apply the product yourself, with its instructions explained by a team member.

Book your smile Discover the experience
Around 30 minutes Two London locations
A woman sharing a natural smile
A little brighter.
A little more yourself.
FOR YOUR EVERYDAY & YOUR BIG DAYS
Whitening offerUsual price £175. Offer price £125Save £50 on your appointment
London, let’s see your smile.A closer look
£125 offer · usually £175Before & after shade comparisonProduct instructions explainedOfficial NaturaSmile partner

Your moment starts here

Shall we make
time for your smile?

Arrange your appointment, confirm your London location, and ask us anything you need to know before booking.

Call 0207 173 5298

Our team explains product instructions and answers booking questions. We do not assess dental suitability, diagnose conditions or give personalised dental advice.

Whitening offerUsual price £175. Offer price £125

Booking is provided by XRP Clinical Platform. How we use your information.

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Brick Lane & Belsize Road£125 per appointment
Bamboo toothbrushes in a glass jar on a white surface
Every smile is individual. Your own shade comparison guides the conversation.

A difference you can see

Still your smile.
Just a little brighter.

Every smile has a different starting point. You can compare your shade before and after self-application. This is a colour comparison, not a dental assessment or a promise of a particular result.

  • A starting shade comparison
  • A review of your own result
  • Product instructions to refer to

Whitening changes the colour of natural teeth. It does not change crowns, veneers, or fillings. Speak to a dentist about suitability before whitening.

What to expect at your appointment

The ishSmile experience

A little time for you.
A refresh for your smile.

A visit of around 30 minutes, with product instructions explained before you apply the product yourself.

01

Make it your moment

Speak with the team, confirm your London location, and arrange a time that fits your day.

02

Understand the instructions

A team member explains the product instructions. Ask product-use questions before you begin.

03

Apply the product yourself

You apply the whitening product yourself, following its instructions. Allow around 30 minutes for the visit; confirm your booked slot before travelling.

04

Leave with a clear plan

Compare your starting and final shade, keep the product instructions, and ask any remaining product-use or booking questions before you go. Results vary.

Two London locations. One straightforward experience.Read the appointment guide

Clear pricing. Thoughtful care.

Your next chapter.
One clear price.

A product-guidance appointment that is easy to understand, from what is included to where you will go.

A closer look at the price
THE ISHSMILE APPOINTMENT
Usual price £175. Offer price £125per appointment

Save £50 with our whitening offer

  • Starting shade comparison
  • Product instructions explained by a team member
  • Final shade review
  • You apply the product yourself
Find your appointment

Confirm payment and cancellation details before booking. The team does not provide a dental assessment or personal dental advice.

For the moments that matter

Be in the photo.
Enjoy the moment.

A coffee with a friend. Your wedding day. A laugh you did not see coming. Choosing to explore a brighter smile is personal, and the decision should feel like yours.

Your smile does not have to be perfect to be part of the story. If tooth colour is something you would like to talk about, we can help you understand the appointment and ask the right questions.

Read about everyday smile confidence
A note to yourself

Less thinking about
your smile.
More living in it.

The little moments are the big ones.

Your London, your location

A brighter smile.
A little closer to home.

Explore our two London service locations. Confirm the location shown on your appointment before travelling.

The smile stories

Real experiences.
In their own words.

A little insight from the people who make time for their smile.

Customer reviews

10 published reviews

4.9 / 5

Average of 10 published ratings

Swipe to explore
Review 1 / 10

“Really happy with the results. My teeth looked noticeably brighter after the session but still very natural. The whole appointment was comfortable and everything was explained clearly. Would definitely recommend.”

Emily Carter

“Such a lovely experience from start to finish. I was a little nervous beforehand, but I was made to feel completely comfortable. Really pleased with how much brighter and fresher my smile looks now.”

Sophie Ahmed

“Honestly didn’t expect such a noticeable difference after one session. My teeth look much cleaner and brighter without looking artificial. The whole process was professional and relaxed as well.”

Daniel Thompson

“Very pleased with my whitening treatment. Everything was explained properly before we started and I felt comfortable throughout. My teeth are definitely brighter and I’ve already had a couple of people notice.”

Hannah Patel

“Had my teeth whitening done here and I’m really happy with the outcome. The treatment was straightforward, comfortable and I could see the difference straight away. I’d definitely come back for a top-up.”

Chloe Williams

“Booked in before an event and I’m really glad I did. My smile looks much fresher and brighter, but still completely natural. Really professional service and a great overall experience.”

James Walker

“Really friendly and professional service. I felt comfortable throughout the appointment and could see a clear difference as soon as the treatment was finished. Definitely gave me more confidence in my smile.”

Aisha Khan

“I’ve tried whitening products at home before without seeing much difference, so I was genuinely impressed with the result. My teeth look noticeably brighter and more even now. Very happy with the service.”

Olivia Brown

“Very professional experience from beginning to end. The process was explained clearly and I never felt rushed. Really pleased with the final shade and I’d happily book again in the future.”

Adam Hussain

“Overall a really good experience and I’m happy with the results. My teeth are noticeably brighter and the service was friendly and professional. I had a little sensitivity afterwards, but it settled fairly quickly.”

Rebecca Jones

The smile journal

A little inspiration.
A few helpful answers.

Explore the journal
Swipe to explore
Story 1 / 6

A little clarity

Good questions.
Honest answers.

Everything starts with feeling informed. Here are a few things you may be wondering.

Ask the ishSmile team
How much does an ishSmile appointment cost?

The offer price is £125 per appointment, usually £175, saving you £50. It includes product-use guidance and starting and final shade comparisons. You apply the product yourself while a team member explains its instructions. Confirm payment and cancellation details with the team before booking.

Where can I book in London?

ishSmile lists two London service locations: Letterbox Pharmacy at 4 Brick Lane, London E1 6RF; Belsize Priory Pharmacy at Unit 2, 131-143 Belsize Road, London NW6 4BR. Check your selected location when booking.

How long should I allow?

Allow around 30 minutes for the visit. This is an approximate appointment length, not an application time for a product. Follow the product instructions and confirm the duration shown for your selected booking before travelling.

Is teeth whitening suitable for everyone?

Our team does not assess dental suitability or provide individual dental advice. For an assessment or concerns about your teeth and gums, speak with a registered dental professional separately before deciding. Follow the product warnings and instructions; guidance from our team does not replace dental care.

What result can I expect?

Results vary with the product and your starting tooth colour. You can compare your shade before and after self-application at the ishSmile visit. This comparison is not a dental assessment. A specific shade change is not guaranteed.

Will whitening change crowns, veneers, or fillings?

Whitening does not change the colour of dental restorations such as crowns, veneers, or fillings. Ask a dentist how existing dental work may affect the appearance of a finished result.

What if I have sensitive teeth?

If you have sensitivity or a concern about your teeth or gums, get advice from a registered dental professional before choosing whitening. Our team cannot assess or treat sensitivity. Follow the product warnings and seek dental advice about discomfort.

How do I book or ask a question?

Choose a slot in the booking form on the homepage, or call 0207 173 5298. The team can answer appointment and location questions. The website assistant provides booking information and does not give a clinical assessment.

Who applies the product at an ishSmile visit?

Visit your chosen London pharmacy for product-use guidance. You apply the whitening product yourself while a team member explains the product instructions. Our team explains product instructions and answers booking questions. We do not assess dental suitability, diagnose conditions or give personalised dental advice.

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