A little more about us

Thoughtfully simple.
Personally yours.

ishSmile is operated by XRP Health Limited, bringing together clear appointment information, straightforward pricing, and two London service locations.

Room for your questions.
Time for your smile.

Choosing whitening is personal. We want you to understand the appointment, know the price, and have a clear way to speak with the team before deciding.

Our £125 offer (usually £175) includes product-use guidance and starting and final shade comparisons. You apply the whitening product yourself. Allow around 30 minutes for your visit. Individual results vary.

  • One clear appointment fee
  • Brick Lane and Belsize Road locations
  • Booking and contact options in one place
Find your appointment
Bamboo toothbrushes and greenery on a white surface
Thoughtful everyday care, alongside informed choices.

Our partner

The NaturaSmile
connection.

Visit your chosen London pharmacy for product-use guidance. You apply the whitening product yourself while a team member explains the product instructions. Ask the team which product is available for your selected appointment and request its instructions before booking. Our team explains product instructions and answers booking questions. We do not assess dental suitability, diagnose conditions or give personalised dental advice.

Visit NaturaSmile

Information you
can make sense of.

The smile journal is written by the ishSmile editorial team and links to sources including the NHS. It offers general information, not individual dental advice. Speak with a dentist about suitability before whitening.

Explore the smile journalTalk to the team